A/B Tracker

Unique visitors per variant (by session) · auto-refreshes every 60s

Session Recordings (Microsoft Clarity)

Watch real visitors scroll, click, and bail — every session is tagged with its headline variant. In Clarity: Filters → Custom tagsh1_variant (webinar page) or class_h1_variant (class page) → pick b (control) or c (challenger). One-time tip: apply each filter once and hit Save as segment — after that it’s one click from the sidebar forever.

Loading…

Reg rate = opt-ins ÷ unique impressions. Significance = two-proportion z-test on reg rate. Call a winner at 95%+ with 500+ visitors per arm.