Unique visitors per variant (by session) · auto-refreshes every 60s
Watch real visitors scroll, click, and bail — every session is tagged with its headline variant. In Clarity: Filters → Custom tags → h1_variant → pick b (control) or c (Test 1). One-time tip: apply each filter once and hit Save as segment ("Variant B" / "Variant C") — after that it’s one click from the sidebar forever.
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Reg rate = opt-ins ÷ unique impressions. Significance = two-proportion z-test on reg rate. Call a winner at 95%+ with 500+ visitors per arm.