Unique visitors per variant (by session) · auto-refreshes every 60s
Watch real visitors scroll, click, and bail — every session is tagged with its headline variant. In Clarity: Filters → Custom tags → h1_variant (webinar page) or class_h1_variant (class page) → pick b (control) or c (challenger). One-time tip: apply each filter once and hit Save as segment — after that it’s one click from the sidebar forever.
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Confirmed = WF-verified registrations (visitor reached the post-registration page). Reg rate uses Confirmed when available, otherwise opt-ins. Significance = two-proportion z-test on reg rate. Call a winner at 95%+ with 500+ visitors per arm.